IPSearchLight is a software component used to identify the geographic location of website visitors, often within a few miles from the exact location. The process utilizes each visitor’s IP address; this technique is silent and unintrusive.
IPSearchLight is ideal for practical applications such as delivering localized content, targeted advertising, multi-lingual websites, e-commerce security, and customer behavior profiling.
The IPSearchLight component is available for Classic ASP, ASP.Net 1.x (Microsoft Visual Studio 2002 & 2003 users) and ASP.Net 2.0 (Microsoft Visual Studio 2005 users).
By incorporating IPSearchLight into your advertising system or store database you can effectively optimize your advertising impact.
You can also use IPSearchLight to display maps and driving directions; this task is simple when used in combination with Mapping APIs such as those from Google, Yahoo, and MapQuest.
In addition, you can use detailed geographic information to improve sales statistics for the purpose of demographic analysis and marketing. IPSearchLight's ability to pinpoint the global position of each customer can facilitate the attainment of clarity, adding a geographic dimension to your website usage and online sales data. We feel that this long term strategy is IPSearchLight's greatest potential for ROI.